Let's understand conversion tracking terminlogy first!

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Conversion

A conversion is when someone does the thing you want on your website, like making a purchase or signing up. It's like a goal you set, and when it happens, it's a conversion!

Conversion Rate

The conversion rate is the percentage of people who visit a website and then do the specific thing you want, like making a purchase or signing up.

Conversion Tracking

The conversion rate is the percentage of people who visit a website and then do the specific thing you want, like making a purchase or signing up.